The Balogh Group.
The Balogh Group, Logo Design, Web Design
As a brand refresh for a large property management company, I started by auditing their legacy logo and web assets to pinpoint the signature element: the cornerstone building. I distilled this into a crisp silhouette that scales from stationery to signage. Next, I replaced the flat black with a deep navy and added a metallic gold accent—choices that communicate both solidity and prestige—and captured these in a concise style guide with color specs, typography pairings, and usage rules for seamless application across print and digital.
In Adobe XD, I then crafted a fully responsive site featuring an animated hero logo and an interactive, filterable map that dynamically loads property galleries with lightbox views and contact links. A final slide contrasts the old homepage and logo with the new design, illustrating how the update honors Balogh’s heritage while projecting a modern, cohesive brand. Explore the result at https://thebaloghcompany.com/.
Skills used: Branding, Typography, Custom Map Design, Adobe XD, Abode Illustrator
