Swiss American.
Swiss American Rebrand & Website Redesign
To rebrand Swiss American, I began with a deep dive into their core values: precision engineering, Swiss quality, and American manufacturing. My process started with brand strategy and logo development, where I explored symbolism tied to flight and precision. I designed a custom logomark featuring a wing-shaped counter in the “A” and USA-inspired red and white stripes—balancing sharp geometric angles with smooth organic curves to reflect the company’s advanced machining capabilities.
For the website, I led the UX/UI design using Adobe XD, creating a dynamic, responsive interface tailored to Swiss American’s high-tech audience. I incorporated a high-contrast color palette, modern typography, and engineering-inspired visual motifs to emphasize clarity and innovation. The new site structure supports intuitive navigation and highlights product capabilities with custom imagery and interactive design elements.
Skills used: Branding, Logo Design, UX/UI Design, Adobe XD, Visual Storytelling, Typography, Web Strategy
View live site → sasp.biz
