TreeHouse Family Resources.
TreeHouse Logo Design and Illustration
For a brand refresh for a family resource center, I created a warm and welcoming brand that felt child-like yet maintained a high level of readability ad clarity. One of my main goals was to blend playfulness with purpose. The visual identity features custom illustrated monsters to remove gender and age while celebrating family connection and community. These perfectly paired with a friendly logo and a bright, approachable color palette.
Every detail—from the character-driven icons to the typography—was designed to feel supportive and accessible. Finally, I designed the center’s website, ensuring the digital experience was just as engaging and easy to navigate as the brand itself on every device type and size.
Skills used: Branding, Sketching, Logo Design, Character Design & Illustration, Color Theory, Adobe Illustrator, Web Design.
