True Glory Hair.
True Glory Hair Creative Direction, Graphic Design, and Advertising
As Creative Director and Lead Designer for True Glory Hair, I guided the brand’s visual identity across all touchpoints—from digital to physical—ensuring consistency, impact, and innovation. I led the creative direction and execution of custom Shopify web design, logo identity, and a cohesive branding system that extended into packaging, retail environments, and nationwide marketing campaigns. My role included managing a small in-house team, overseeing the full creative process from initial concept development and mood boards to final production and rollout.
With a strong foundation in typography and color theory, I designed print and digital advertising, promotional emails, direct mailers, and large-scale assets like billboards. I also directed seasonal lifestyle photoshoots to visually articulate the brand’s voice and appeal. My process balanced strategic thinking with hands-on design, always aiming to create memorable experiences that resonated with the brand’s diverse audience. I also spearheaded the interior design of retail store layouts and signage to align the in-person customer journey with the overall brand narrative.
Skills used: Web Design, Photo Editing, Logo and Branding, Layout Design, Color Theory, Adobe Photoshop, Adobe Lightroom, Email Marketing
View the live site at truegloryhair.com.
